Marketing, Web & Co.

Awesome presentation by digital strategist Mike Arauz. He uses the term "desire path" to describe users journeys in the digital world - Slide 16/17 "In a digital world, people spend their time exploring the things they are most passionate about. This is a desire path". He emphasizes on the fact that only people, not brands, create desire paths. To earn a place on a desire path, brands have to start caring about something more important than their products...